Find It, Fix It, Flog It - Netflix

Tue 18 June 2019

Henry Cole and Simon O'Brien travel across the UK to find unique items lost in people's homes to fix up for a profit.

Find It, Fix It, Flog It - Netflix

Type: Variety

Languages: English

Status: To Be Determined

Runtime: 60 minutes

Premier: 2016-09-19

Find It, Fix It, Flog It - Astroturfing - Netflix

Astroturfing is the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by a grassroots participant(s). It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial connection. The term astroturfing is derived from AstroTurf, a brand of synthetic carpeting designed to resemble natural grass, as a play on the word “grassroots.” The implication behind the use of the term is that instead of a “true” or “natural” grassroots effort behind the activity in question, there is a “fake” or “artificial” appearance of support.

Find It, Fix It, Flog It - Techniques - Netflix

Use of one or more front groups is one astroturfing technique. These groups typically present themselves as serving the public interest, while actually working on behalf of a corporate or political sponsor. Front groups may resist legislation and scientific consensus that is damaging to the sponsor's business by emphasizing minority viewpoints, instilling doubt and publishing counterclaims by corporate-sponsored experts. Fake blogs can also be created that appear to be written by consumers, while actually being operated by a commercial or political interest. Some political movements have provided incentives for members of the public to send a letter to the editor at their local paper, often using a copy and paste form letter that is published in dozens of newspapers verbatim. Another technique is the use of sockpuppets, where a single person creates multiple identities online to give the appearance of grassroots support. Sockpuppets may post positive reviews about a product, attack participants that criticize the organization, or post negative reviews and comments about competitors, under fake identities. Astroturfing businesses may pay staff based on the number of posts they make that are not flagged by moderators. Persona management software may be used so that each paid poster can manage five to seventy convincing online personas without getting them confused. Pharmaceutical companies may sponsor patient support groups and simultaneously push them to help market their products. Bloggers who receive free products, paid travel or other accommodations may also be considered astroturfing if those gifts are not disclosed to the reader. Analysts could be considered astroturfing, since they often cover their own clients without disclosing their financial connection. To avoid astroturfing, many organizations and press have policies about gifts, accommodations and disclosures.

Find It, Fix It, Flog It - References - Netflix